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Terms of Service

Last updated: 12 August 2026
Not medical advice. MyPotential is a personal tracking and coaching tool, not a medical device or healthcare provider. Nothing in this app - including AI responses from Luna, the Daily Brief, or any other feature - constitutes medical, clinical, or professional health advice. Always consult a qualified professional for health decisions.

1. Acceptance

By creating an account or using MyPotential ("the app", "the service"), you agree to these Terms of Service, which also serve as the end-user licence agreement for the app. If you do not agree, do not use the app. These terms form a binding agreement between you and the operator of MyPotential (based in the Netherlands) - not with Apple (see section 15).

2. Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to use MyPotential on devices you own or control, for your own personal, non-commercial use. On iOS, that licence is limited by the Usage Rules in Apple's App Store Terms of Service, including the rule that lets members of your Family Sharing group use the app. We keep all rights not expressly granted to you.

3. Who can use MyPotential

You must be at least 16 years old to create an account. By using the app you confirm you meet this requirement. If you are under 18, you confirm you have your parent or guardian's permission. You may not use MyPotential if you are barred from doing so under the laws of your country, and by using it you confirm you are not located in a country subject to a U.S. embargo or listed on a U.S. prohibited-party list - a confirmation Apple requires of every App Store app.

4. Your account

5. Acceptable use

You agree not to:

We may suspend or terminate accounts that breach these rules. If you believe content in the app infringes your rights, email us and we will act on it promptly.

6. AI features - important limitations

MyPotential includes AI-powered features: the Luna coach, Daily Brief, Weekly Review, and meal suggestions. These are provided for informational and motivational purposes only.

7. Your data and your content

You choose to enter health and wellbeing data (weight, calories, sleep, medications, faith and habit entries, and so on), and you may choose to scan photos of meals or receipts. You do this voluntarily. You retain ownership of everything you enter; we claim no rights over it beyond the permission needed to store it, sync it, and run the features you ask for. We handle it as described in our Privacy Policy, and you can export or permanently delete it at any time from Settings.

8. Third-party integrations and bank connections

MyPotential can connect to third-party services such as WHOOP, Oura, Fitbit, Garmin, Apple Health, Google, and - in the Finance section - a bank account through GoCardless, a regulated open-banking provider. Your use of those services is governed by their own terms, and you can disconnect any of them at any time in Settings.

Bank access is read-only: the app can display balances and transactions but cannot move, send, or spend money. MyPotential is not a bank, a payment service, or a financial adviser, and nothing in the app is investment, tax, or financial advice. We are not responsible for the availability, accuracy, or actions of any third-party service.

9. Subscriptions, trials and payment

MyPotential is a subscription app. You can use parts of it for free, and full access requires a paid subscription. Everything below applies from the moment you subscribe, and the purchase screen always shows you the terms before you confirm.

MyPotential shows no advertising and does not sell your data.

10. Availability and changes

We aim to keep MyPotential available at all times but do not guarantee uninterrupted service. We may change, suspend, or discontinue features at any time. We will try to give reasonable notice of significant changes, and if we discontinue the service you will be able to export your data first.

We may update these terms. We will indicate the revision date at the top of this page and notify you in the app of any material change. Continued use after a change constitutes acceptance of the updated terms; if you do not accept them, stop using the app and delete your account.

11. Intellectual property

The MyPotential name, logo, design, and software are owned by or licensed to us. You may not copy, reproduce, or redistribute any part of the app without our written permission. Your personal data belongs to you - we do not claim ownership of it.

12. Disclaimer and limitation of liability

To the fullest extent permitted by law:

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or any other liability that cannot be excluded under applicable EU or local consumer law. If your jurisdiction does not allow some of these exclusions, they simply do not apply to you.

13. Termination

You can delete your account at any time from Settings → Delete account. We may suspend or terminate your account if you violate these terms. Upon termination your data will be deleted in accordance with our Privacy Policy.

14. Governing law

These terms are governed by the laws of the Netherlands. Any disputes shall be subject to the jurisdiction of the Dutch courts, without prejudice to your rights as a consumer under EU law or the mandatory law of your country of residence.

15. Terms that apply to the iOS app

If you obtained MyPotential from the Apple App Store, the following also applies, and prevails over anything inconsistent above:

Questions? Contact us at mypotential.contact@gmail.com